The Resource Words that work : it's not what you say, it's what people hear, Frank Luntz

Words that work : it's not what you say, it's what people hear, Frank Luntz

Label
Words that work : it's not what you say, it's what people hear
Title
Words that work
Title remainder
it's not what you say, it's what people hear
Statement of responsibility
Frank Luntz
Creator
Subject
Language
eng
Summary
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description
Cataloging source
DLC
Dewey number
808.042
Index
index present
LC call number
PE1431
LC item number
.L87 2007
Literary form
non fiction
Nature of contents
bibliography
Words that work : it's not what you say, it's what people hear, Frank Luntz
Label
Words that work : it's not what you say, it's what people hear, Frank Luntz
Publication
Related Contributor
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Bibliography note
Includes bibliographical references (p. [297]-301) and index
Control code
ocm70046041
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=davip&isbn=9781401302597&upc=&oclc=%28Sirsi%29%20486570/LC.JPG
Dimensions
25 cm.
http://library.link/vocab/discovery_link
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Edition
1st ed.
Extent
xxiii, 324 p.
Isbn
9781401302597
Lccn
2006043737
System control number
  • (Sirsi) 486570
  • 486570

Library Locations

    • Davis County Library - Central/Layton BranchBorrow it
      155 N Wasatch, Layton, UT, 84041, US
      41.0622104 -111.9612218
    • Davis County Library - South/Bountiful BranchBorrow it
      725 S Main, Bountiful, UT, 84010, US
      40.881768 -111.880033
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